Top 10 mistakes to avoid in B2B social media
November 22, 2011 § Leave a Comment
#8. Missing opportunities to reengineer customer service and customer relationships. The
ubiquity, convenience, and low cost of social media offer the most advantageous opportunities
for cost-effective, high-performance customer service and customer relationships since the
inventions of the Internet and customer relationship management (CRM) software. Companies
can offset the cost of social media implementation by reengineering.