Top seven social media mistakes made in the 2010 elections
March 7, 2011 § 1 Comment
Repetition is good, but it’s not enough. In politics, repeating your key messages is important, but in the age of social media, it’s not nearly enough to get the job done. That means you must find different and unique ways to communicate the same idea–often by adapting your message to the latest news or hot topic of the day. When he was running for Senate in New York, longtime certified public accountant Joe DioGuardi often hammered the message “we’re spending money we don’t have, borrowing from countries we don’t trust,” a fiscal warning that was co-opted by his competition in the race.
By utilizing multiple forms of social media, it is easier to prove you were delivering the message first without sounding like the bitter kid in the schoolyard. We do this by adding dimensions to the original idea and spreading them across multiple mediums where they can take on a life of their own and gather momentum.