Top seven social media mistakes made in the 2010 elections

March 10, 2011 § Leave a comment

#6

Outsourcing all of your Social Media effort. If you believe that Social Media is like an IT project or phone system that you can just outsource without understanding it, you are likely to devalue its importance and make bad decisions when it’s time to prioritize the use of funds.  The time you take to understand the importance of Social Media and how each channel works, along with online ads, will be well worth the effort.  A corollary is using an all-volunteer force who may not have expertise needed to gather and disseminate the data you need, or recognize a problem or opportunity soon enough.  Volunteers are essential; but they must be trained, and organized by professionals on your team. As Newt Gingrich said in an interview with PBS NewsHour during the 2010 elections: “We advise every candidate to have as big a budget for new media as you have for radio and television.”

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