YouTube: Your chance to go viral—will it be bad or good?

March 10, 2011 § Leave a comment

As technology has progressed, and more people watch videos on their mobile phones and laptops with increased quality and speed, YouTube has become a necessary medium for any political client.  The goal is to go viral—and for the right reason.

When we say viral, we mean anywhere from a hundred thousand to the truly viral–several million to ten million views—for a popular video that is linked, hyped, and sent around the web like wildfire. Instant word of mouth, instant game-changer.

While politicians have had to watch more closely what they say (remember George Allen’s famous video incident?) they also have new opportunities to get their message across to younger voters and basically advertise for much less than traditional television programming. So if you’re going to spend a bunch of money on a television commercial—that’s fine. But don’t forget the Internet, where it helps to be brief, memorable, and ACTIVE. Keep the videos coming.

You don’t want a competitor or random satirist taking your campaign videos and skewing your message as some form of political attack or parody. That is the wrong kind of viral.

Strict monitoring of YouTube is essential as well as care in the crafting of your YouTube videos—titles, tagging, and description of your videos are all crucial. Also, see what associated videos are popular, engage in the comment section, always be pushing new videos and start discussions about your own efforts that will help optimize your name to in the You Tube search. It takes a lot of effort and resource allocation, but it will be well worth it in the end.


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