Top seven social media mistakes made in the 2010 elections
March 15, 2011 § Leave a comment
Underestimating the importance (and the budget) for online ads that link to all of your online Social Media channels. One client, based on “dinosaur” advice that only TV commercials were necessary to win, invested far too little far too late in the election cycle and lost a winnable race. General rule of thumb: the less name recognition you have before the election cycle, the earlier you need to start ads and the more you need to spend, especially with a well-known incumbent.