How to save your online reputation
March 24, 2011 § Leave a comment
I was forwarded an article by Jon Bernstein from BNET.com titled “How To Save Your Online Reputation.”
Have you Googled your company and even your self lately? You would be shocked at what people have to say about your product, service, and most importantly you. I don’t want to scare you, but that is just the world we are in today. We not only have to watch out for big brother, but monitor what is being said about you and your work.
In summary of Bernstein’s article:
David Brown was a former security services executive did not know how much backlash he would receive from former associates and the public after a magazine web site published their review on his 2006 book release. A former employee of Brown decided to start a smear campaign and sardonic comments continued from the pubiic.
Men and women claiming to know Brown (avatar) either from previous work or personally, stirred the pot of nasty comments. There were comments regarding Browns dignity and some who even said he ruined their life.
Even after the magazine erased a forum on Brown, anyone who Googled his name or book found an extensive list of comments damaging his personal and professional reputation. What Brown had to was approach Google HQ to directly erase all the offenses.
Moral of the story:
Social Networking sites and blogs are making private matters more public.
Negative comments can spread quickly like wildfire beyond your personal network and damage your life and career. Be in control of your reputation.
What I thought was interesting were the tips at the bottom:
Things you will need:
- Money: Set aside a portion of your human resources and marketing/ad budget if you’re hiring someone to track or repair a dent to your reputation
- Time: Half a day to two days for an initial audit of what’s out there about you; 20 minutes a week to keep track of your evolving digital footprint; two to five days to deal with any attack on your·reputation
The article goes on setting goals to keep track, repair, and protect your online reputation. This is a service our company excels in, because one of our clients had a simliar problem. Our firm has developed a reputation management strategy based on social media and public relations and we are able to control Google search results and eliminate all of the negative blogs and press written about our clients.