Top seven social media mistakes made in the 2010 elections
March 28, 2011 § Leave a comment
“Winging it” – i.e., no plan. Expecting Social Media to magically make it happen for you. A very, very few candidates (the most notable example being Scott Brown with his “people’s seat” response on the “Kennedy Senate seat” question) are lucky enough to have a positive viral event occur and have it captured on video. It’s just as likely that an unfortunate event will occur and you will need damage control. Always have a plan for positive, negative, and insufficient response. Your plan should include the following steps:
Step 1: Visibility
Step 2: Engagement
Step 3: Organization
Step 4: Mobilization/Action.
In each step, obtaining data on your demographics and micro-targeting, what worked and what didn’t, are essential to fine-tuning your campaign.