Top seven social media mistakes made in the 2010 elections

March 28, 2011 § Leave a comment

#4

“Winging it” – i.e., no plan. Expecting Social Media to  magically make it happen for you.  A very, very few candidates (the most notable example being Scott Brown with his “people’s seat” response on the “Kennedy Senate seat” question) are lucky enough to have a positive viral event occur and have it captured on video.  It’s just as likely that an unfortunate event will occur and you will need damage control.  Always have a plan for positive, negative, and insufficient response. Your plan should include the following steps:

Step 1: Visibility

Step 2: Engagement

Step 3: Organization

Step 4: Mobilization/Action.

In each step, obtaining data on your demographics and micro-targeting, what worked and what didn’t, are essential to fine-tuning your campaign.

Advertisements

Tagged: , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Top seven social media mistakes made in the 2010 elections at The Hardwicke Group Blog.

meta

%d bloggers like this: