Social Media Strategy: Think hybrid of old and new

April 6, 2011 § Leave a comment

Certain things social media just can’t do

Number 1: “Substitute for a Marketing Strategy”

Is your definition of Social Media limited to “Facebook, LinkedIn, and Twitter?” If so, boo on you.

The bottom line is that a few popular social channels or networks do not provide a “total-package” marketing strategy. Facebook and Twitter are components for a Social Media strategy that falls under the umbrella of your overall marketing strategy. As such, it should be taken just as seriously as traditional campaigns such as television and radio.

Broadcasting a ‘buy one get one’ or weekly special on your Facebook fan page isn’t a substitute for a marketing strategy either. There has to be a mix of old school traditional marketing and new school traits that are tailor-made to fit your company’s strategy.

Companies do have to take it one step at a time. Yes, you signed up for the free account, but what more did you do? Did you introduce yourself to your friends/fans and inform them exactly why you started this page? Did you answer questions and friend other companies in your field? You do want to know what is going on in your field, right?

With Social Media “it’s not just what you say, it’s what you do!” And if you come correct with the right business plan and marketing strategy, then you should be able to establish a competitive advantage that also takes into account the latest and greatest ways of achieving customer satisfaction. This is your customer base of today and tomorrow. It is the landscape on which buzz and word of mouth are now being generated.

The great thing to remember is this levels the playing field somewhat. Now mid-sized companies don’t have to have the marketing power of the big boys, with millions spent on television commercials for the Super Bowl. Now you can do something just as powerful and far-reaching if your project goes viral on the web.


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