Top seven social media mistakes made in the 2010 elections

#2

Lack of authenticity.  While everyone realizes that candidates can’t write every update on Facebook or every tweet on Twitter, the candidate must actively engage on a regular basis on at least one Social Media channel.  As the campaign heats up, this needs to happen on a daily basis.  People crave connection to their candidates, and it pays off.  You don’t have to visit every small town multiple times in order to connect with them.  Get a Smartphone regardless of your technological neanderthalism and practice with friends and family before connecting with your constituents. Learn from their feedback.