New Search Marketing Report shows Facebook still crushing it
May 16, 2011 § Leave a comment
The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing.
The report, according to the website, also contains a marketplace valuation, follows a survey of over 900 respondents from both companies (client-side advertisers) and agencies, and is based on data from 66 different countries collected in February and March 2011.
No surprise here, but Facebook continues to dominate the social media landscape.
“The use of social networks for marketing continues to grow,” a brief of the study reads. “The percentage of company respondents who say they use Facebook for marketing now stands at 84 percent, up from 73 percent last year.”