Top seven social media mistakes made in the 2010 elections
May 16, 2011 § Leave a comment
Starting too late in the election cycle. If you’re using Social Media for grass roots support, engagement, volunteering, activism, (not to mention fund-raising), visibility is essential. In the era of information overload and 24/7 news cycles, the number of times a message needs to be seen in order to be recognized or recalled continues to increase. Most experts still go by the global marketing “Rule of 7” which says your message needs to be seen or heard at least seven times–but we believe the more the better, and as more politicians use 24-7 tools such as Twitter and Facebook, one has to continually update to be heard. This is why copywriters for Internet marketing firms are constantly writing relevant and up-to-date copy.
Visibility takes time to build, especially from the ground up.
Stay tuned for a complete run-through of our “Top Seven Social Media Mistakes Made in the 2010 Elections” once again (for emphasis) in one long entry, coming later this week! If you have questions or would like to add comments about the list, please do.