Top 10 mistakes to avoid in B2B social media

November 17, 2011 § Leave a comment

#10. Hiring an intern for the heavy lifting. If you believe that social media can be understoodInterns only by the “wired generation” or that it consists of simple content posting, you are likely to
undervalue its importance and err in prioritizing the use of resources. The time you take to
understand the importance of social media and how each channel works, along with online ads,
will be well worth the effort. A corollary is using a student intern who may not have sufficient
expertise to gather and disseminate mission-critical data or recognize a problem or opportunity
soon enough. Interns can serve your purposes well, but they must be trained and managed by
professionals on your team.

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