Top 10 mistakes to avoid in B2B social media

November 29, 2011 § Leave a comment

The new rule of social media is about customer intimacy. #6. Expecting too much too soon. Some of our clients come to us expecting the phone to ring or contact requests to flood their email inbox within days of implementing a social media strategy. With the increasing information overload in all forms of media, the length of time from initial impression to engagement or conversion can only increase. Through successful customer intimacy, companies can continuously refine their approach and successively decrease that time interval.

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