Top 10 mistakes to avoid in B2B social media

November 30, 2011 § Leave a comment

social media marketing#5. Failure to understand the customer and effectively use customer information. This point sounds like Marketing 101, and, to a certain extent, it is. The challenge of social media is that you can get so distracted by posting and responding on the plethora of channels that you can lose sight of your original intention. In engaging with customers in social media, take care that you don’t build up expectations that the company can’t meet.

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