Top 10 mistakes to avoid in B2B social media
December 1, 2011 § Leave a comment
#4. Assuming that B2B social media marketing is qualitatively different from B2C social media. Authentic customer intimacy is the means of developing business and sales, regardless of whether the target audience is a consumer or a decision-maker in a business. Common denominator: they are both people. In a B2B model, you may need to address more “touch points” than with a consumer sale, but it’s easy to forget that those “touch points” are people with specific needs and expectations.