Top 10 mistakes to avoid in B2B social media
December 5, 2011 § Leave a comment
#3. Failure to use analytics or use them effectively. First, companies need to understand the power of analytics in developing detailed knowledge about customer demographics, needs, and expectations. They need to learn how to use the information for continuous refinement of their approach, and for developing their unique success factors. The adage of “data does not equal information” applies here.