Top 10 mistakes to avoid in B2B social media

December 6, 2011 § Leave a comment

It's all about social media integration!#2. Failure to integrate with other organizational entities and activities. The greatest risk of  failure in social media is treating it as a standalone activity that’s layered onto existing activities or added to the existing org chart. Integration and bringing in the appropriate marketing, sales, service, and other staff can create a more powerful strategy and ensure buy-in

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