Top 10 mistakes to avoid in B2B social media

December 7, 2011 § Leave a comment

#1. Jumping in without a strategy. You’ll only go so far with a “let’s throw stuff at the wall don't just jump right in without the right social media strategy and see what sticks” social media approach, or the Nike “just do it” mentality. A social media strategy should be based on understanding which tools to use, who will be responsible for what tasks, what your goals and objectives are, and how you will measure success. Ask yourself why you are engaging in this specific marketing tactic and what results you want to see from it. Your objectives should be measurable and time-specific.

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